Email Workflow Guide
In this video I will show you how to access the Email workflow, how to use it and how it works.
The objective of this video is to guide users on how to set up email workflows for effective email marketing campaigns.
Understanding Email Workflows
Accessing Workflows
Start from Launchpad
Navigate to Workflows
Select Email Workflows
Duplicating Email Workflows
Duplicate existing workflows for similar campaigns
Draft if not ready to run
Change parameters like timing for different follow-ups
Setting Up Email Campaigns
Add tags to put people directly into the campaign
Upload lists and automatically tag recipients
Set drip mode for gradual sending (e.g., 10 per minute)
Avoid sending in bulk to prevent spam-like behavior
Customizing Email Workflows
Configure weights, drips, and email templates
Ensure alignment of elements for clarity and effectiveness
Running Email Workflows
Workflow continues for a specified duration (e.g., a year)
Initial outreach may be more frequent, then spacing out over time
Campaign keeps running for non-responsive recipients
Monitoring Email Campaign Performance
Turn on stats to track campaign progress
Monitor metrics like delivered, open rates, and clicks
Analyze stats to optimize email marketing strategies