SMS Best Practices for Better Deliver Rates📫
You want to be 90% or above with your opt out to be below 2%. Tips to get yourself above 90%.
Monitor your account so when a message gets flagged you catch it early so that you can draft the workflow and update the template.
Be sure to remove contacts that have a Twilio error message such as 30003/30005 out of the workflow so they do not receive another message and create another error for your account. Here is a video showing you how to remove contacts with twilio error codes out of your workflow. The steps in the video should be done faithfully every week.
Register your numbers on the Free Call Registry. View how to register your numbers here. You will have to register multiple times, always do it after a message gets flagged.
Break in your numbers properly. You can't run workflows using only 1 number. you need multiple numbers. On any of the "Ben/Jen"Sarah's" you need at least 3 Numbers. If you are using the initial workflow sending all day you need a minimum of 9 numbers. Don't be cheap with your numbers buy what you need. If you are on a budget start with only 1 market.
Start off with 40 messages a day per number then after a few days work your way up to 60-80 new messages a day per number, then a few days later go up to 100 new messages/contacts a day. By week 2 you should be able to do 200 new messages/contacts a day. ensure you are dripping per min and staying around 1 per min. going as high as the amount of numbers you are using during that timeframe.
Don't use the same users/numbers in all the timeframes. Break them up, if you have 9 numbers on the initial use 3 numbers/users per timeframe. Give the numbers a break.
If you are using an opt out. Using opt outs like "Stop" or "Unsubscribe" will increase your opt out and your opt out rate. You can try using the word "out" there is a workflow in Offerbolt that will initiate when a contact responds with that.
Add Sender information (Introduction of yourself/company) in all the first SMS sent to a new contact.
Do not send messages to SMS-incapable devices like landlines, Enable the Number Validation feature for this. This feature will look up the number before sending out the message and enable and temporary DND on the contact.
Avoid sending URLs shortened using a public URL shortener like bit.ly or rb.gy, instead send the original fill link.
Good to Have: The first message should have the source of how your leads opt in.
ex: Hey John, checking back in with you on 123 main st, when can we set up an appointment to talk?
Ensure you are actively monitoring your Deliver Rate, Error Rate, Opt Out Rate. You can do this in twilio by:
Logging onto your twilio account
On the top left click on monitor
Click on messages
on the bottom of the screen you will see your deliver rate/error rate/opt out
adjust date on the top right as needed
